This series is all about you, the readers. My opinion is mum on every subject, however, you guys have the open mic per say on here. So without further ado, here is today' topic:
FOOD MARKETING.
Do you think if card companies joined forces and put free cards in kids meals with places like McDonalds and Burger King that it would help get kids interested in the hobby? Why or Why not?
It is not a bad idea, but the companies will need to make sure that plenty of cheaper choices are available for kids in the stores.
ReplyDeleteI would love to see it, but I don't know if it will work. We have two recent examples in Canada of fast food chains distributing cards.
ReplyDeleteSubway gave away an Avengers card with every combo promoting the last movie. They weren't only targeted at kids and many (most?) wound up in the garbage.
Tim Hortons sold Upper Deck hockey cards last fall and they sold like crazy, and are in demand at shows in the area. Since they were sold, not given away, I'm sure that they didn't go to people that were just going to throw them out. However, with them being sold, I don't think that kids were driving the market on them.
I do think that if free cards were put into kid foods and meals, that adults will be the ones buying them for the cards. I don't know how to drive the demand among kids.
From a food food chain standpoint... they're much better ways to attract kids to their Happy Meals. However... from a collector's point of view... it couldn't hurt. Would it create a new generation of sports card collectors? Probably not. But once again... it couldn't hurt. In fact... you might actually attract 43 year old chubby Japanese guys from San Jose to come into their restaurants and buy kids' meals.
ReplyDelete